Chào,
Wall of text alert.
Education
2014 - 2017
BA. Digital Media
RMIT
Digital Media major has fueled me with sufficient knowledge and experience to begin my professional career in the following years.
2014
Design 101
​By Nhatminh
Mr. Nhatminh is a respectable designer in Vietnam with VERY strong foundation in design, from which I learned a lot.
2015
Advance Retouch
Sunsee Studio
At Sunsee's course. I was guided by Mr. Anh Le - a famous retoucher, who taught me the standard for high-quality images and the skill set to produce one.
2016
Wacom Painting
Sunsee Studio
Wacom tips and tricks and practices learned.
2018
Fashion Art Direction
Artclass
​Art directing in fashion is interesting with very different outcome but creative process is very similar to that of advertising.
2019
Chinese
​Mandarin
​Only able to pursue for 6 months during lockdown period but surely aid me a lot in finding references from 70% of Chinese people worldwide.
2020
Color Theory
​By Lai N. Nhut
Deeper understanding about colors is always important to style my living space, outfit, bouquets, and of course, for my work. We even learned about the cone cells in the eye.
2021
Lighting in Photography
​By Minh Duc Studio
I absorbed new in-depth knowledge about light and darkness in order to make any object look stunning.
2022
Sign Language
South Vietnam
​I am in love with communication in general, and sign language is surely a valuable key to unlock another door.
2022
Saxophone
My most favorite instrument but doesn't align with my timetable and living environment (it's as loud as a container truck's honk).
2023
Organ
Then I switched to a more suitable instrument to keep my brain active.
Learn to live to learn
Lecturer
Design Anthropology School
​
Inspiring and guiding younger creatives with my knowledge and experience feels meaningful. I was in charge of Advertising Design Basic course and Portfolio Review programs.
Work
2017
Graphic Designer
Mogi.vn
Design materials for marketing and communication besides creating the brand identity that lasts until today
2018-2021
Art Director
Dinosaur Vietnam
Starting as an intern, I quickly gain my position as official Art Director at advertising agency. Got my hands on plenty of brands from food and beverage to feminine hygiene. The ability to observe and get in people's shoes granted me opportunities to understand and help tackle business problems alongside clients.
2021 - 2022
Creative Lead
Emelee
​
Emelee wasn't named Emelee before I named it. The name was important for regions in Vietnam to easily pronounce, and yet it's a word play with their USP: soft - "Êm". Besides, brand identity made clients happy that now it's printed on all of their product and shown giantly on stores. This is a valuable chance to work very closely and create an impact with a local business.
2022
Art Director
Cabe Studio
Cabe is a unique studio in Saigon, Vietnam that created stunning visuals with up-to-date technologies. Managing a team full of young experts was hard and yet very eye-opening at the same time.
2023 - now
Senior Art Director
Fantastic Eggs
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At this ​Creative Brandformance Agency, I am trusted with campaigns that changes a industry's landscape, which gives actual feeling of creating ideas-that-sell.
2023 - now
Gap year
Freelance Art Director
​Publicis Groupe, Leo Burnett, TBWA, ​VMLY&R
During my gap year, I gave myself such colorful exposure in many global creative agencies to explore the diversity of working cultures and respectable creatives in advertising.
2023 - now
Founder
Creative Contact
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Creative Contact is where I create value for my creative community by with my teammates aiming to connect all and every creatives across 13 industries in Vietnam. One of the events was on Thanh Nien national news.
And if you're curious about my voice
